All work
Beauty · 2025
The five-minute glow
An honest morning routine for busy mornings that sold out a serum in a week and brought in thousands of first-time buyers.
- 3.4Mviews
- 3×planned saves
- 7 daysto sell out
The brief
Mira Skin was launching a vitamin C serum into a crowded shelf. They needed people to believe it fits a real morning, not a studio one.
The idea
A real routine, timed on screen: five minutes from sink to door, with the serum as step two and the honest bits left in (the sleepy face, the cold coffee). I added a second video answering the top comment questions on skin types and layering.
What happened
The routine was saved three times more than planned and the first batch of the serum sold out in seven days. Mira kept the videos running as ads for the rest of the year.
