All work
Travel · 2024
Pack light, travel far
A carry-on challenge series that put a new suitcase in front of people planning their summer trips.
- 4.8Mviews
- 96Kcomments and shares
- 22%code redemption rate
The brief
Sola’s new carry-on needed to stand out at the moment people plan summer trips, without another unboxing video.
The idea
A challenge: ten days in three cities with one carry-on. Each video packed for one leg of the trip, and viewers voted in the comments on what made the cut.
What happened
The voting turned the series into a conversation, with 96,000 comments and shares. One in five people who opened the discount code used it.
